Print POS & Event Posters
My POS and in-shop signage designs aim to create engaging, visually consistent experiences that connect with customers right at the point of decision. From festive Christmas shopping promotions and event displays to loyalty program materials, each design is tailored to reflect the brand’s personality while driving attention and sales. I focus on clear messaging, cohesive seasonal themes, and strategic layout choices that enhance both the visual appeal and functionality of every in-store touchpoint.
Rewards Welcome Series
I designed a series of printed reward POS materials for various sizes and formats, tailored for eight different shops. Each design was customized to reflect the individual store’s branding and included key reward program messaging such as earning points with every purchase, birthday rewards, and exclusive offers. The project ensured consistency across all locations while maintaining flexibility for each shop’s unique layout and customer experience.
Christmas Shopping Parties
I created a collection of festive POS designs to promote our Christmas Shopping Parties across eight different stores. Each design was tailored to match the unique character and branding of its location, creating a personalized and engaging in-store experience. The materials highlighted exclusive customer discounts and festive activities such as product sampling and styling masterclasses, helping to build excitement and drive footfall during the holiday season. The cohesive yet location-specific approach ensured a consistent brand message while celebrating the individuality of each store.
Morleys Brixton Bus Advert
I designed a London bus advertisement to promote the renovation of our Morleys Brixton store. The ad featured a striking image of the store, a selection of key brand logos including AllSaints, Mango, and Ninja, and the bold tagline “Your Only Destination.” Set against our signature black background with the white Morleys logo, the design conveyed a modern, premium look that captured attention on the move while reinforcing the store’s refreshed identity and strong brand presence in the heart of Brixton.
Event/Brand Advertisements
Throughout my time at Morleys, I created a wide range of POS materials, from large-scale event window signage for major campaigns like the Styling Millinery to smaller VIP brand events such as the Clinique Masterclass and gift-with-purchase promotions. Each design was carefully tailored to align with either the specific brand guidelines or the store’s visual identity, ensuring cohesive and impactful communication across all customer touchpoints.
