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Email Marketing

My email marketing designs combine strategy and creativity to deliver visually engaging, results-driven campaigns. From promotional newsletters to automated sequences, I create layouts that reflect each brand’s identity while optimizing for readability and engagement across all devices. Every design is crafted to capture attention, drive clicks, and strengthen audience connections.

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Rewards Welcome Series

This series introduces new members to the rewards program. The designs maintain a consistent visual style with elegant branding, engaging imagery, and clear calls to action; creating a cohesive and welcoming experience that encourages customer engagement and loyalty.

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Lifecycle Series

I designed a lifecycle email series aimed at re-engaging customers who hadn’t made a purchase in three months. The campaign featured tailored designs for different customer profiles (womenswear, menswear, beauty, and homeware) ensuring relevant and personalized content. Each season, the emails were refreshed to highlight new product launches and showcase spring/summer or autumn/winter collections, maintaining brand consistency while driving renewed interest and sales across key categories.

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Daily Email Campaigns 

During my time at Morleys, I designed a wide variety of email marketing campaigns across eight stores, covering everything from high-end fashion and beauty to toys, homeware, electricals, and food & drink. Each campaign was crafted to be visually engaging and on-brand, promoting new product launches, styling tips, events, and seasonal highlights. I worked with a diverse range of brand identities, balancing the precision of strict luxury brand guidelines with the creativity and energy of fun, store-led campaigns, to deliver emails that were both beautiful and effective in driving customer engagement.

You can scroll through all the different designs below.

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